Without a wheelchair, millions of disabled people in the developing world can’t leave their homes, go to school or find employment. Many feel isolated from their friends and family. Many lose their lives to preventable complications. Motivation’s wheelchairs and services are creating a fairer society where everyone has the freedom to live the life theychoose. It was my pleasure to create a campaign brand and literature for their inaugural gift catalogue.
Photo Credit: Matt Grayson
In 2018 Motivation launched their first gift campaign - Gifts in Motion. They were keen for it it have its own identity but also complemented their existing brand. I enjoyed the challenge of creating brand assets and a logo that would be able to be used in the coming years. For more information on how you can buy a Gift please visit: www.motivation.org.uk/shop
A new layout for this year, we introduced some simple icons to demonstrate the key facts aceheived by Motivation. These were designed to translate well when used within their powerful impact vide which can be viewed here: https://www.youtube.com/watch?v=OAg7rWoXLck&feature=youtu.be
Time was of the essence with this campaign, Motivation needed to act quickly to appeal for support during the pandemic. Together we created a simple but urgent appeal to ensure they were able to continue their vital support in such challenging times.
Following on from their successful appeal, it was important Motivation were able to update their supporters on the work they did in reaction to the pandemic. It was a great way to demonstrate the difference those supporters had made and a chance to say thank you.